Madison Avenue Fiberglass News Rack
These one-piece fiberglass racks are 74" wide, 40" tall and 24" deep and were commissioned by the Madison Avenue Business Improvement District and designed by Karim Rashid, an award-winning, New York based, industrial designer known for his innovative and elegant concepts.
The newsracks completely eliminated the need for a structural steel framework normally required for street-side mounting. The news rack concept was designed to reduce clutter along the sidewalks and replace multiple, existing newspaper and magazine racks with a single contemporary, yet functional, design. The fiberglass news racks also provided spaces for 22 different advertiser logos to be applied to different areas of the racks matching the newspapers or magazines featured in the racks.
"Madison Avenue is an international shopping destination and it’s only appropriate that visual elements on the street should harmonize with the environment as much as possible," said Rashid. "The previous news racks were of different heights, colors and shapes and had no sense of design unity. My concept for the new news rack was to have it function as a piece of street furniture – something functional, yet beautiful." - FindArticles - Rashid brings industrial revolution to Madison Ave Real Estate Weekly, Oct 6, 2004
Arrowhead Plastic Engineering, Inc. worked closely with the Madison Avenue Business Improvement District and with Karim Rashid to manufacture the racks within the design parameters and we developed completely new manufacturing techniques for producing them in a one-piece configuration.